A weekly reminder to BE BETTER: 

Body-centered marketing is implicitly difficult: Any time you're talking about bodies, health, and healing, you're treading a very fine line between helpful and hurtful. 

In addition, there are a ton of messages out there about how to be a "good" marketer -- where "good" means effective, but not necessarily good in the ethical sense. 

You, however, want to be both ethical and effective.  

Can you do the both at the same time?

Yes. Here's how:  

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